FMTV 282 Research, Sales and Programming 3.0 Credits
Research, sales and programming are the core of the TV industry. Students examine the selling environment; the research process; the meaning of "audience"; metrics; the sales process; market analysis; program pomotion; and broadcast, cable, radio, and interactive media sales. Formats, day parts, scheduling, linkages and promotions are also explored.
Repeat Status: Not repeatable for credit
Prerequisites: FMTV 280 [Min Grade: D]