HRM 360 Hospitality Industry Public Relations 3.0 Credits
This course provides students with an understanding of the process and effective use of public relations as applied to the hospitality industry with a focus on restaurants. A variety of marketing communication media including advertising, sales promotions, and development of a press kit and press releases will be examined. During the course students will develop a public relations campaign for a specific restaurant.
Repeat Status: Not repeatable for credit
Prerequisites: HRM 110 [Min Grade: D]