This course examines the history of healthcare marketing, the contributions of marketing to the strategic objectives of healthcare organizations, and the effects of marketing on public relations and the consumer. It explores the fundamental concepts of marketing as applied to the health care sector and offers the student the opportunity to develop the basic marketing skill sets essential to the success of the health care administrator.
College/Department: College of Nursing Health Professions Repeat Status: Not repeatable for credit
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
For additional information, and an up-to-date list of the writing-intensive courses being offered, students should check the Drexel University Writing Center page