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HSAD 560 Advanced Healthcare Marketing 3.0 Credits

This course examines the history of healthcare marketing, the contributions of marketing to the strategic objectives of healthcare organizations, and the effects of marketing on public relations and the consumer. It explores the fundamental concepts of marketing as applied to the health care sector and offers the student the opportunity to develop the basic marketing skill sets essential to the success of the health care administrator.

College/Department: College of Nursing Health Professions
Repeat Status: Not repeatable for credit

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