HSAD 3332 Health Care Marketing 3.0 Credits
This course provides a comprehensive overview of marketing principles as applied to the healthcare industry. Students will explore how traditional marketing concepts—such as segmentation, targeting, positioning, and the marketing mix—are adapted within the unique regulatory, ethical, and consumer-driven context of healthcare. Topics include patient-centered marketing, branding in healthcare, digital and social media strategies, healthcare consumer behavior, market research, and strategic planning. Through case studies, projects, and real-world examples, students will develop practical skills in designing and evaluating marketing campaigns that improve patient engagement, access, and organizational performance.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C] or MKTG 2201 [Min Grade: C]