HSAD 6560 Advanced Healthcare Marketing and Analytics 3.0 Credits
The purpose of this course is to equip graduate students with advanced knowledge and skills in healthcare marketing and data analytics. Students will learn to apply strategic marketing principles, conduct market research, leverage data and AI tools, and develop comprehensive, data-driven marketing plans. The course prepares students to make informed, strategic decisions that enhance organizational performance, support product development, and improve patient engagement in healthcare settings.
Repeat Status: Not repeatable for credit