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This course will cover the various business aspects of producing and promoting successful tours and concerts. The class will place emphases and cover in great detail: (1) the promoter’s ability to purchase talent and produce shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, sub-contractors, show and tour personnel, merchandising, sponsorships, day-of-show and show settlements.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is MUSI.