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MIP 375 [WI] Marketing in the Music Industry II 3.0 Credits

Building on the foundations of Marketing in the Music Industry I, this course provides students with an advanced and applied understanding of the strategies and tactics used to promote music and music-related content across different channels and through various forms of media. Students will utilize insights-driven reasoning, creative ideation, and critical thinking to solve marketing challenges, meet promotional objectives, and drive engagement with target audiences. This course is team-driven and involves extensive student discussions, critique, and group project work in and outside of the classroom.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is MUSI.
Prerequisites: MIP 132 [Min Grade: D] and MIP 275 [Min Grade: D]