MIP 2520 Marketing for Music and Entertainment 3.0 Credits
This course provides students with a comprehensive understanding of the foundations of marketing and promotion in the music and entertainment industries, including the essential concepts, strategies, and tactics used by artists and professionals to create impactful campaigns. Topics include market segmentation, audience targeting, paid marketing, earned media, and owned channel tactics. Students learn the significance of brand identity, as well as the role of brand partnerships. Through the analysis of marketing activities from artists, music companies, and other entertainment professionals and entities, students gain insight into how promotional strategies and marketing principles are applied in the current landscape.
Repeat Status: Not repeatable for credit