MIP 3512 Live Music II 3.0 Credits
This course examines the business and operational aspects of concert production and promotion. Students analyze talent acquisition, guarantees and ticket pricing, venue agreements, advertising budgets, production costs, and sponsorship development. Topics include tour routing, contract negotiation, rider specifications, merchandising, and coordination of production personnel. Students explore day-of-show operations, including labor management, security protocols, and settlement procedures. Through case studies, students develop practical knowledge essential for careers in concert promotion, venue management, and tour coordination.
Repeat Status: Not repeatable for credit
Prerequisites: MIP 1511 [Min Grade: D] or MIP 270 [Min Grade: D]