MIP 3530 Marketing Strategy for Music and Entertainment 3.0 Credits
This course provides students with an advanced and applied understanding of the strategies and tactics used to promote music and entertainment content across different channels and through public and media relations. Students use research skills, insights-driven reasoning, and critical thinking to understand artist objectives, evaluate brand identity, and analyze data to craft comprehensive, relevant, and impactful marketing strategies tailored to the needs of artists and entertainment products and their target audiences. This course prepares students with the creative, strategic, and interdisciplinary mindset to take on real-world marketing challenges in their music and entertainment industry careers.
Repeat Status: Not repeatable for credit