MIP 3540 Streaming and Radio Promotion 3.0 Credits
This course examines promotional strategies for music distribution through streaming platforms and radio. Students explore playlist pitching, algorithmic optimization, editorial relationships, and radio promotion campaigns. Topics include streaming platform economics, playlist ecosystem analysis, radio formats and programming, promotion timing strategies, and campaign measurement. Through case studies of successful promotional campaigns and practical promotion planning projects, students learn to develop multi-platform promotional strategies that integrate streaming and radio exposure. The course emphasizes understanding platform-specific promotional tactics, building industry relationships, and measuring promotional effectiveness in contemporary music distribution.
Repeat Status: Not repeatable for credit
Prerequisites: MIP 2560 [Min Grade: D] or MIP 280 [Min Grade: D]