MIP 3630 Music Merchandising 3.0 Credits
This course explores merchandise strategy as a revenue stream and brand extension tool for artists and music organizations. Students examine product development, design considerations, manufacturing partnerships, inventory management, distribution channels, and e-commerce platforms. Topics include merchandise planning for touring versus online sales, pricing strategies, profit margins, licensing arrangements, sustainable production practices, and integration with overall artist branding. Through market analysis, product development projects, and case studies of successful merchandising campaigns, students develop understanding of how merchandise operations support artist income while strengthening fan engagement and brand loyalty in competitive entertainment markets.
Repeat Status: Not repeatable for credit