MIP 3640 Music Industry Data Analytics 3.0 Credits
This course examines data analytics applications in the contemporary music business, exploring how streaming metrics, audience insights, and market research inform strategic decisions. Students learn to interpret consumption data, analyze audience demographics and behaviors, evaluate marketing campaign effectiveness, and identify emerging trends. Topics include streaming platform analytics, social media metrics, playlist performance analysis, touring data interpretation, and data-driven artist development strategies. Through practical exercises using industry-standard analytics tools and case studies, students develop competency in data interpretation while understanding how quantitative insights guide marketing investments and strategic business planning across the modern music industry.
Repeat Status: Not repeatable for credit