MIP 3650 Artist Development 3.0 Credits
This course explores comprehensive strategies for developing and advancing artist careers in the contemporary music industry. Students examine artist branding, audience development, content strategy, and long-term career planning. Topics include visual identity development, storytelling through social media, fan engagement strategies, touring career development, and sustainable income diversification. Through artist development case studies and strategic planning projects, students learn to assess artist assets, identify growth opportunities, and create actionable development plans. The course emphasizes holistic approaches to career building that integrate creative vision with business strategy, preparing students for careers in artist management or self-managed artist careers.
Repeat Status: Not repeatable for credit
Prerequisites: MIP 2610 [Min Grade: D] and MIP 3660 [Min Grade: D]