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MIS 643 Digital Platform Management 3.0 Credits

Digital platforms exist in various forms, such as electronic markets where participants exchange products and services, or core IT products that bring communities of businesses and consumers together. Incumbents as well as start-ups can build digital platforms to enter new markets or launch digital innovations. This course introduces students to the various types of digital platforms and the opportunities they offer. By studying the dynamics in this arena, students learn about the various forms of coordination and competition that exist in digital ecosystems, and what strategies firms have employed to succeed there. Additionally, students gain understanding of the changes that take place in markets and industries when digital platforms emerge.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

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