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MKTG 301 Introduction to Marketing Management 4.0 Credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore

Music Industry BS

https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustry/

...three terms. + Repeated over two terms. ++ MKTG 301 , PHIL 301 , PSY 101 and/or PSY...

Music Industry BS / Business MBA

https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/

...COOP 101 . ** PHYS 107 is recommended. *** MKTG 301 , PHIL 301 , PSY 101 and/or PSY...