Search Results
MKTG 322 Advertising & Integrated Marketing Communications 4.0 Credits
Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]
BS in Business Administration - Major in Marketing
http://catalog.drexel.edu/additionalacademicprograms/ccarticulationagreements/mcc/bs-ba-marketing/
...MKTG 321 , MKTG 322 , MKTG 324 , MKTG 326 , MKTG 344 , MKTG 347 , MKTG 348 , MKTG...
Behavioral Economics, Business, and Organizations
...4.0 MKTG 201 4.0 MKTG 356...B201 1.0 ECON 322 4.0 Free...