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MKTG 322 Advertising & Integrated Marketing Communications 4.0 Credits

Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Finance BSBA

...ACCT 321 and ACCT 322 ( Financial Reporting I...OPM 200 , MIS 200 , MKTG 201 or STAT...

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