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MKTG 347 New Product Development 4.0 Credits
Analyzes the process of discovering new product opportunities and creating new product ideas that are strategically sound. Covers demand analysis, futuristics, new product strategy, creativity techniques, product evaluation, interacting with research and development departments, and developing a marketing plan.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]
BS in Business Administration - Major in Marketing
http://catalog.drexel.edu/additionalacademicprograms/ccarticulationagreements/mcc/bs-ba-marketing/
...MKTG 321 , MKTG 322 , MKTG 324 , MKTG 326 , MKTG 344 , MKTG 347 , MKTG 348 , MKTG...