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MKTG 356 Consumer Behavior 4.0 Credits
Applies contemporary behavioral science to consumer decision-making, including the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]
Marketing
http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/
Major: Marketing Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Total Credit Hours: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1401 Standard Occupational Classification (SOC) code: 11-2021
Design & Merchandising
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/designandmerchandising/
...0 MKTG 321 Career Pathway Electives 6.0 MKTG 326 MKTG 344 MKTG 356 MKTG...
BS in Business Administration - Major in Marketing
http://catalog.drexel.edu/additionalacademicprograms/ccarticulationagreements/mcc/bs-ba-marketing/
...MKTG 326 , MKTG 344 , MKTG 347 , MKTG 348 , MKTG 351 , MKTG 355 , MKTG 356 , MKTG...
Marketing BSBA / Strategic & Digital Communication MS
...Credits Spring Credits Summer Credits MKTG 356 4.0 MKTG 380 4.0 (UG) Free...
Behavioral Economics, Business, and Organizations
...elective/Free elective 4.0 MKTG 201 4.0 MKTG 356 4.0 Free elective...
Marketing BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/
...0 COM 270 3.0 MKTG 201 4.0 MKTG 356 4.0 (UG) History...
Design & Merchanding BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/design-and-merchandising_bsmba/
...MKTG 321 Select one of the following: 3.0 MKTG 344 AFAS 301 MKTG 356...
