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MKTG 356 Consumer Behavior 4.0 Credits

Applies contemporary behavioral science to consumer decision-making, including the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Marketing

http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/

Major: Marketing Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Total Credit Hours: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1401 Standard Occupational Classification (SOC) code: 11-2021

Design & Merchandising

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/designandmerchandising/

...0 MKTG 321 Career Pathway Electives 6.0 MKTG 326 MKTG 344 MKTG 356 MKTG...

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