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MKTG 362 Brand and Reputation Management 4.0 Credits

The course focuses on the strategic management of product and organization brands, both corporate and non-profit, and how one can build brands that are highly distinguished reputationally to enhance financial value, attract and keep top talent and build relationships with customers, communities, and other key stakeholders.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Economics BA / Business Administration MBA

...requirement. *** COM 345 , COM 362 , GST 101 , GST...Experiential Elective 3.0 MKTG 510 2.0...

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