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MKTG 362 Brand and Reputation Management 4.0 Credits
The course focuses on the strategic management of product and organization brands, both corporate and non-profit, and how one can build brands that are highly distinguished reputationally to enhance financial value, attract and keep top talent and build relationships with customers, communities, and other key stakeholders.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]
BS in Business Administration - Major in Marketing
http://catalog.drexel.edu/additionalacademicprograms/ccarticulationagreements/mcc/bs-ba-marketing/
...MKTG 347 , MKTG 348 , MKTG 351 , MKTG 355 , MKTG 356 , MKTG 357 , MKTG 362 , MKTG...
