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MKTG 362 Brand and Reputation Management 4.0 Credits

The course focuses on the strategic management of product and organization brands, both corporate and non-profit, and how one can build brands that are highly distinguished reputationally to enhance financial value, attract and keep top talent and build relationships with customers, communities, and other key stakeholders.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Architectural Engineering BSAE

...499, CMGT 361 , CMGT 362 , CMGT 363 , CMGT...499, MIS 400-499, MKTG 400-499, OPM...