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MKTG 366 Customer Analytics 4.0 Credits
Customer analytics is about applying (often simple) models to understand and predict customer behavior. Firms have access to more information about their customers than ever before. But data alone should not be confused for knowledge. The role of the model is to summarize patterns and generate predictions of customer behavior in the future. We will use simple models from probability theory and stochastic processes as a lens through which to view customer behavior.
Repeat Status: Not repeatable for credit
Prerequisites: STAT 201 [Min Grade: C-] or STAT 205 [Min Grade: C-]
Business and Engineering
http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessandengineering/
...0 MKTG 366 MGMT 302 Select one of the following: 3.0-4.0 MKTG...
Behavioral Economics, Business, and Organizations
...4.0 MKTG 201 4.0 MKTG 356...Credits Summer Credits ECON 366 4.0 Behavioral...
Engineering Technology
http://catalog.drexel.edu/undergraduate/collegeofengineering/industrialengineeringtechnology/
...MHT, INDE, OPM, or MKTG courses not already...331 3.0 INDE 366 3.0 INDE...
Music Industry BS / Business MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/
...Repeated over three terms. *** MKTG 301 , PHIL 301...Credits Summer Credits MIP 366 3.0 MIP...
Music Industry
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustry/
...107 - Acoustics is recommended. ** MKTG 301 , PHIL 301...491 3.0 MIP 366 3.0 MIP...