MKTG 2201 Introduction to Marketing Management 3.0 Credits
This course provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. It prepares students to understand Segmentation, Targeting, and Positioning to meet evolving customer needs and shifting global conditions. It also emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.
Repeat Status: Not repeatable for credit