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MKTG 301 Introduction to Marketing Management 4.0 Credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore

Music Industry BS / Business MBA

https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/

...and WGST. ++ Repeated over three terms. ? MKTG 301 , PHIL 301 , PSY 101 and/or PSY...

Entertainment & Arts Management BS / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartsbs-mba/

...STAT 201 and FIN 301 . UG Concentration Requirements...Information Systems (MIS), Marketing (MKTG), Operations Research (OPR...

Music Industry BS

https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustry/

...101 ** PHYS 107 - Acoustics is recommended. *** MKTG 301 , PHIL 301 , PSY 101 and/or PSY...

Computer Science BSCS

https://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/computerscience/

...378 , MATH 300 , MATH 301 , MATH 305 , MATH...499), MIS (100-499), MKTG (100-499), OPM...

Computer Science BA

https://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/computerscienceba/

...378 , MATH 300 , MATH 301 , MATH 305 , MATH...499), MIS (100-499), MKTG (100-499), OPM...

Computer Science BS / Computer Science MS

https://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/computersciencebs-ms/

...378 , MATH 300 , MATH 301 , MATH 305 , MATH...499), MIS (100-499), MKTG (100-499), OPM...