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MKTG 322 Advertising & Integrated Marketing Communications 4.0 Credits
Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]
Behavioral Economics, Business, and Organizations BS
...4.0 MKTG 201 4.0 MKTG 356...B201 1.0 ECON 322 4.0 Free...
Finance BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/
...ACCT 321 and ACCT 322 ( Financial Reporting I...OPM 200 , MIS 200 , MKTG 201 or STAT...