MKTG 322 Advertising & Integrated Marketing Communications 4.0 Credits
Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]
