MKTG 3321 Personal Selling and Sales Management 3.0 Credits
Selling is a necessary and unavoidable skill in business and any human endeavor. This course provides a comprehensive overview of the principles and practices of personal selling. Students will explore the art and science of building customer relationships, identifying needs, presenting solutions, and closing sales, while also learning how to lead and manage a sales force effectively. In this course, students will gain practical experience and strategic insight into the sales profession. This course is ideal for students interested in business careers, but especially in sales, marketing, entrepreneurship, or business leadership.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]