MKTG 3322 Advertising and Integrated Marketing Communications 3.0 Credits
This course explores the principles and practices of advertising and integrated marketing communication (IMC) in a data-driven, digitally connected marketplace. Topics include brand management, consumer segmentation, persuasion, advertising design, media strategy, digital and social media, and experiential marketing. Students will analyze real-world cases, evaluate campaign effectiveness, and develop creative and strategic communication plans. Emphasis is placed on critical thinking, data literacy, collaboration, and communication skills to prepare students for the evolving demands of marketing careers.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]