MKTG 3326 Marketing Insights 3.0 Credits
Understanding customers across their journey is vital for business success. Marketing insights reveal evolving needs and behaviors, enabling personalized experiences and strong relationships. The Marketing Insights course teaches students to make data-driven decisions using analytical tools and digital technologies. Emphasizing critical thinking, research design, and data interpretation, students learn to design research and analyze data to evaluate and predict customer behavior. Through cases, simulations, and projects, they gain proficiency in analytics, strategic decision-making, and communicating insights, preparing them for marketing roles.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]