MKTG 3356 Consumer Behavior 3.0 Credits
This course applies modern behavioral science and ethical/social perspectives to understand how consumers make decisions in digital and global marketplaces. It prepares students to understand and influence consumer decisions in a rapidly evolving, technology-driven marketplace, emphasizing skills in critical thinking, creativity, and adaptability.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]