MKTG 3357 Global Marketing Strategy 3.0 Credits
This course prepares students to succeed in today’s global economy, where businesses operate across borders and digital platforms shape consumer behavior. Students learn to design global marketing strategies that are culturally sensitive, ethical, and technologically advanced. Key topics include international market dynamics, cross-cultural communication, ethical decision-making, and the use of emerging technologies such as AI and data analytics. Through case studies, simulations, and collaborative projects, students gain practical skills in strategic planning, digital marketing, and global brand management. By the end, they will analyze international markets, craft integrated strategies, and apply innovative tools to address real-world challenges, preparing them for leadership in a connected global economy.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]