MKTG 3365 Digital Marketing 3.0 Credits
Marketing today demands fluency in data, platforms, and AI tools, alongside traditional marketing strategies. This course teaches students to design integrated digital-first marketing plans that leverage digital media channels, analytics, and emerging technologies to engage customers in a rapidly evolving landscape. By the end of the course, students will be able to develop data-driven digital marketing strategies, evaluate and select appropriate digital channels and AI tools, and measure campaign effectiveness using key performance metrics and analytics.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]