MKTG 3366 Customer Analytics 3.0 Credits
Customer analytics prepares students to leverage data-driven strategies across the customer lifecycle—from acquisition to retention—using advanced analytical tools and machine learning techniques. Through hands-on work, students develop critical thinking, digital fluency, and problem-solving skills essential for modern marketing roles. By the end of the course, students will be able to analyze customer data, craft integrated marketing strategies, and apply innovative tools to solve real-world challenges, preparing them for leadership roles in a digitally connected global economy.
Repeat Status: Not repeatable for credit
Prerequisites: STAT 201 [Min Grade: C-] or STAT 2201 [Min Grade: C-]