MKTG 3380 Seminar in Marketing Strategy 3.0 Credits
This course combines integrated marketing concepts with real-world case studies and team-based marketing strategy simulation plan presentations. It equips students with the sought-after strategic decision-making skills, including big data literacy, marketing analytics, adaptability, and critical and creative thinking, to prepare them for the rapidly evolving business landscape.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: C-] or MKTG 2201 [Min Grade: C-]