MKTG 365 Digital Marketing 4.0 Credits
Marketing practices have dramatically shifted with the rise of social media and the proliferation of devices, platforms and applications. This rapidly changing environment presents new opportunities and challenges for marketers. Through a combination of case studies, best practice examples, and the development of social and digital media marketing plans, students learn how the elements of a digital strategy work together with traditional media to attract prospective customers.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]