MKTG 5510 Marketing Strategy 1.5 Credit
This course introduces the essentials of marketing management, focusing on how firms and customers behave within a dynamic business environment. Blending theory with practical case studies, it offers insight into crafting, implementing, and evaluating effective marketing strategies. The curriculum uses a case-based approach to build analytical skills for identifying market opportunities, assessing threats, and creating actionable marketing plans. Students will apply strategic frameworks to solve complex marketing problems using available information and quantitative metrics.
Repeat Status: Not repeatable for credit