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MKTG 606 Customer Analytics 3.0 Credits

This course is designed to give students powerful, cutting-edge tools to turn customer data into actionable managerial insights. Focus is on predictive analytic techniques used by marketers to acquire, develop, and retain customers. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency in the use of data to make better business decisions. The course uses a combination of lectures, cases, and exercises, and will be taking a very hands-on approach with real-world databases to provide students with tools that can be used immediately on the job.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: (MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]) and (STAT 601 [Min Grade: C] or STAT 610 [Min Grade: C] or BSAN 601 [Min Grade: C])