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MKTG 620 Social Impact Marketing 3.0 Credits
The course will cover what social marketing is and how it is implemented and also will focus on what the SDGs and/or “wicked problems” are and how they may be addressed through an organizational marketing lens. The course uses marketing strategies and tactics learned in all of your other marketing courses to address these social problems. Thus, the marketing toolkit remains the same, and the course will largely focus on understanding these social problems as well as the social psychology that motivates behavior change so that effective and efficient marketing mixes directed at motivating behavioral change can be designed.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 510 [Min Grade: C] or MKTG 601 [Min Grade: C]
Physical Therapy DPT / Business Administration MBA
https://catalog.drexel.edu/graduate/collegeofnursingandhealthprofessions/physicaltherapydpt-mba/
...Information Systems (MIS), Marketing (MKTG), Operations Management (OPM...535 3.0 PTRS 620 4.0 PTRS...