MKTG 6601 Marketing Strategy and Planning 3.0 Credits
This course focuses on how firms can design and implement effective marketing strategies to create and deliver value to customers and stakeholders in an evolving, data-driven marketplace. It emphasizes the integration of core marketing decisions including segmentation, targeting, positioning, branding, pricing, channel strategy, and communications into a cohesive strategy aligned with the firm’s broader objectives. Students will apply analytical tools, digital insights, and strategic frameworks to make informed decisions that reflect market dynamics, technological disruption, and competitive pressures.
Repeat Status: Not repeatable for credit