MKTG 6605 Foundations of Customer Analytics 1.5 Credit
This course introduces the fundamental frameworks and analytical tools used to transform customer data into actionable marketing insights. Students will focus on the customer lifecycle, mastering the metrics required to quantify the value of relationships and improve marketing yield. Through hands-on work with SPSS and real-world datasets, the course emphasizes descriptive analytics, customer auditing, and heuristic models like RFM analysis to drive acquisition and development strategies.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]