MKTG 6606 Advanced Customer Analytics 1.5 Credit
Building on foundational analytics, this course equips students with advanced predictive modeling and machine learning techniques to optimize customer relationship management. Students will learn to implement logistic regression, decision trees, and neural networks to forecast behavior and automate decision-making. The course focuses on high-level applications such as churn prediction, loyalty targeting, and customer retention strategies using complex, real-world datasets.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]