MKTG 6607 Introduction to Marketing Experiments 1.5 Credit
This introductory course equips students with the foundational skills to design, execute, and interpret A/B experiments used in modern marketing practice. Students learn how to formulate testable hypotheses, structure treatment and control conditions, collect data ethically, and apply core statistical techniques to evaluate causal effects. Emphasis is placed on hands-on experimentation, analytical thinking, and the use of accessible digital tools, including introductory AI-assisted platforms, to support data-driven decision-making. By the end of the course, students will be able to run simple yet rigorous marketing experiments and translate results into actionable managerial insights.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]