MKTG 6608 Advanced Marketing Experiments 1.5 Credit
Building on the foundational concepts from the introductory course, this advanced module focuses on multivariate and choice‑based experimental designs, including conjoint analysis and AI‑enhanced optimization methods. Students learn how to model complex consumer decision processes, estimate part‑worth utilities, and interpret interaction effects across multiple attributes. The course emphasizes computational techniques, experimental design strategy, and the application of advanced statistical tools to answer high‑stakes strategic marketing questions. By the end of the course, students will be able to design and analyze sophisticated experiments that support product development, pricing, segmentation, and broader evidence‑based marketing strategy.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6607 [Min Grade: C] or MKTG 607 [Min Grade: C]