MKTG 6621 Marketing Technology and Automation 1.5 Credit
This course equips students with the skills to leverage marketing technology and automation for data-driven decision-making, customer engagement, and business growth. Emphasizing emerging tools, AI-driven platforms, and ethical digital practices, students learn to design and implement technology strategies that align with organizational goals in a rapidly evolving digital economy.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]