MKTG 6622 Consumer Behavior and Decision Making Theory 3.0 Credits
This course applies advanced psychological frameworks to analyze consumer decision-making and market dynamics, emphasizing the development of analytical thinking and creative problem-solving skills needed to ethically influence behavior in an increasingly complex, data-rich global environment.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]