MKTG 6627 Digital Marketing 1.5 Credit
This course equips students with the strategic, analytical, and creative skills needed to lead in the evolving digital marketing landscape. Emphasizing data-driven decision-making, platform fluency, and ethical digital engagement, students will explore how to design, implement, and evaluate high-impact social and digital media strategies that drive business innovation and customer value.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]