MKTG 6630 Global Marketing 3.0 Credits
This course examines how firms can compete and create value across borders by adapting marketing strategy to diverse cultural, regulatory, and technological contexts. Students will leverage data analytics, digital platforms, and cross cultural insight to design and implement global marketing programs that respond to geopolitical shifts, sustainability imperatives, and evolving consumer behaviors.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]