MKTG 6652 Marketing Information Management and Research 3.0 Credits
Marketing research is an essential element in the formulation of effective marketing strategies across industries. Regardless of their functional specialization, managers rely on research-driven insights to support decisions related to product development, customer satisfaction, brand loyalty, and market expansion. This course provides students with a comprehensive foundation in the marketing research process, emphasizing the design and execution of exploratory, descriptive, and causal research. Through a blend of lectures, case analyses, student presentations, and hands-on projects, students will develop the analytical skills and strategic mindset necessary to interpret, apply, and commission marketing research effectively.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]