MKTG 6654 Brand Management 3.0 Credits
This course explores the strategic role of branding in driving business success and customer loyalty. Students will examine the principles, frameworks, and tools used to build, manage, and evaluate brands in competitive markets. Through a variety of experiential learning methods, the course emphasizes how brands create value for organizations and consumers alike. Topics include brand equity, brand positioning, brand crisis management, brand storytelling, and the impact of digital media on brand strategy. By the end of the course, students will be equipped to make informed brand decisions and develop comprehensive brand strategies across diverse industries.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 6601 [Min Grade: C] or MKTG 601 [Min Grade: C]