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This course will concentrate on the practical differences between electronic and print publishing, the possibilities of new platforms, and the (positive and negative) impact of the industry’s movement away from print. Students will research the expanding world of indie publishers, innovative products and business models. Students will engage in practical exercises, producing working examples of ebooks, websites, and social media. Students will study various delivery models, analyze reader engagement, and develop a complete digital marketing platform. This course provides information about how the business of digital publishing works, how to effectively market and sell your digital publication, and how to write a simple business plan for a digital publishing endeavor.