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RMER 540 Retail Brand Storytelling 3.0 Credits

Students will read theoretical and conceptual ideologies surrounding the notions of fashion branding and how it has grown in merchandising. Through reading case studies, interviews, and self-reflective investigations, students will understand how retailers, designers, and fashion companies engage consumers through storytelling methods and designs.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit