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RMER 540 Brand Management & Intellectual Property 3.0 Credits

Students will read branding case studies to comprehend why the phenomena of branding continues to drive our consumer society. Intellectual property rights, ethics and the legality surrounding various types of products and their branding will be investigated as students understand how to engage consumers in the global branding process.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit

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