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RMER 550 Retail Store Technology & Visual Display 3.0 Credits

This course focuses on translating the retail buy to the retail sales floor. Store merchandising & visual display strategies are investigated to meet the four customer motivations and optimize the sales and customer experience using proprietary trade technologies. There is a focus on the future store, creating "phygital" space and omni channel experience.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit